In 2026, Pokémon will celebrate its 30th anniversary. The first games, Pokémon Red and Green, were released in Japan on February 27, 1996 – the beginning of a success story that continues to delight millions of fans worldwide. 🎉 All the news can be found here on the blog: Pokémon celebrates 30 years – The big anniversary in 2026 and on our page Pokémon Day 2026 - 30 Years of Pokémon Anniversary.
Three decades later, Pokémon is far more than just a video game. From Pokémon cards and trading cards to TV series, movies, apps, and worldwide events – Pokémon is a global phenomenon.
You can find more information about the official anniversary website here:
https://30.pokemon.com/en-gb/
The “What’s Your Favorite?” campaign
To celebrate its 30th anniversary, the international campaign "What's Your Favorite?" was launched. Fans worldwide are invited to celebrate and share their favorite Pokémon.
The idea is simple: Every trainer has their own personal favorite Pokémon – whether it's Pikachu, Charizard, Gengar, or a more underrated Pokémon. This diversity is at the heart of the campaign.
Pokémon GO is celebrating with
Pokémon GO is also part of the celebrations. As part of the anniversary, a special feature was introduced that allows trainers to take a photo with their favorite Pokémon – even if they don't own it in the game.
This feature allows users to choose from a wide selection of Pokémon and virtually place them in their own environment. The images can then be shared with the hashtag #Pokemon30.
More information here:
https://pokemongolive.com/news/whats-your-favorite-2026/
30 Years of Pokémon Cards and Trading Cards
For many fans, the Pokémon cards are the main focus of the celebrations. Since the launch of the Pokémon Trading Card Game in the late 1990s, the collectible cards have become one of the most important components of the brand.
Limited sets, special promos, anniversary products and new editions are traditionally part of major milestones – and collectors can expect special releases for the 30th anniversary as well.
Whether vintage cards, modern Scarlet & Violet sets or special Anniversary products – interest in Pokémon cards and trading cards is currently higher than ever before.
Why the 30th anniversary is special
- Three decades of video game history
- One of the most successful trading card series worldwide
- Generations of fans
- A huge global community
Pokémon has managed to continuously evolve while still preserving its identity. Each new generation brings fresh Pokémon, new mechanics, and innovative products – without forgetting its roots.
Conclusion
Pokémon's 30th anniversary will be one of the major highlights of 2026. With the "What's Your Favorite?" campaign, new features in Pokémon GO, and anticipated anniversary products in the area of Pokémon cards and trading cards, it is once again evident how vibrant the brand remains even after three decades.
Trading card collectors should keep a close eye on the coming months – anniversary years typically bring exclusive products, special editions, and high demand. You can find more Pokémon cards, booster displays, and PSA highlights in our Swiss Pokémon card shop .
